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JOICO
JOICO


Joico LumiShine Demi-Permanent Liquid Color – Ammonia-Free Gloss, Tone & Grey-Blending Hair Colour with 2X Shine
Joico LumiShine Demi-Permanent Liquid Color is a highly versatile, ammonia-free, professional liquid colour system designed to deliver depth, dimension, and predictable results across blonde and brunette natural tones. This demi-permanent formula offers extraordinary shine, smoothness, and control, making it ideal for refreshing lengths, glossing pre-lightened hair, blending greys, or enhancing natural depth.
With its perfectly balanced viscosity and pH-balanced formulation, it ensures effortless bottle application, allowing stylists to achieve flawless, even results with every service.
The demi-liquid formula imparts luminous, reflective shine that enhances depth and dimension — ideal for refreshing dull or faded colour.
Powered by Joico’s exclusive bond-protecting ArgiPlex™ Technology, the formula helps reinforce hair structure, leaving it visibly healthier, smoother, and stronger after colouring.
Gently deposits colour without lifting the natural base, maintaining hair health and moisture while offering soft, blended tonal effects.
Its ideal viscosity ensures smooth flow through an applicator bottle while preventing drips — perfect for root melting, toning, glazing, and colour refreshing.
Suitable for:
LumiShine Demi-Permanent Liquid Color offers up to 30 shampoos of radiant, vibrant colour, sealing in conditioning agents that enhance softness, moisture, and brilliance. Each strand is infused with dimensional tone and long-lasting shine, making this system a favourite for low-commitment colour or maintenance services between permanent colour appointments.
Mix 1:1 — equal parts LumiShine Demi-Permanent Liquid Color + 5 Volume LumiShine Developer


Joico LumiShine Demi-Permanent Liquid Color – Ammonia-Free Gloss, Tone & Grey-Blending Hair Colour with 2X Shine
Joico LumiShine Demi-Permanent Liquid Color is a highly versatile, ammonia-free, professional liquid colour system designed to deliver depth, dimension, and predictable results across blonde and brunette natural tones. This demi-permanent formula offers extraordinary shine, smoothness, and control, making it ideal for refreshing lengths, glossing pre-lightened hair, blending greys, or enhancing natural depth.
With its perfectly balanced viscosity and pH-balanced formulation, it ensures effortless bottle application, allowing stylists to achieve flawless, even results with every service.
The demi-liquid formula imparts luminous, reflective shine that enhances depth and dimension — ideal for refreshing dull or faded colour.
Powered by Joico’s exclusive bond-protecting ArgiPlex™ Technology, the formula helps reinforce hair structure, leaving it visibly healthier, smoother, and stronger after colouring.
Gently deposits colour without lifting the natural base, maintaining hair health and moisture while offering soft, blended tonal effects.
Its ideal viscosity ensures smooth flow through an applicator bottle while preventing drips — perfect for root melting, toning, glazing, and colour refreshing.
Suitable for:
LumiShine Demi-Permanent Liquid Color offers up to 30 shampoos of radiant, vibrant colour, sealing in conditioning agents that enhance softness, moisture, and brilliance. Each strand is infused with dimensional tone and long-lasting shine, making this system a favourite for low-commitment colour or maintenance services between permanent colour appointments.
Mix 1:1 — equal parts LumiShine Demi-Permanent Liquid Color + 5 Volume LumiShine Developer