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JOICO
JOICO




Joico LUMI10 Permanent Crème Hair Color – 10-Minute Professional Grey Coverage
Joico LumiShine LUMI10 Permanent Crème Color is a professional, fast-acting permanent hair colour designed to deliver 100% grey coverage, true-to-level tone, and twice the shine—all in just 10 minutes. This lightning-fast colour system is crafted for salons, stylists, and colourists who need reliable, high-quality results with drastically reduced processing time. Formulated with highly concentrated dyes and powered by Joico’s advanced shine-enhancing technology, LUMI10 offers beautiful, balanced, natural-looking results across its blonde and brunette Natural Series, ensuring consistent performance with every application.
LUMI10 is engineered to significantly boost speed without compromising on colour quality, coverage, or hair condition. With its professional-strength formulation, it provides:
Achieves full, even development in only 10 minutes, cutting service time in half compared to traditional permanent colours—ideal for busy schedules and express services.
Deeply saturated oxidative dyes penetrate quickly to provide complete coverage of resistant grey hair, ensuring a natural, blended, and long-lasting result.
When paired with Joico K-PAK Color Therapy Shampoo and Conditioner, the system visibly reduces breakage and leaves hair feeling stronger, smoother, and more nourished.
Infuses the hair with shine, softness, and improved manageability—especially noticeable on dry or damaged hair.
The permanent crème formula ensures multi-week vibrancy, tonal stability, and durable shine.
LumiShine LUMI10 stands out as the first professional permanent colour to combine 10-minute processing with full grey coverage and high shine results, making it a revolutionary solution for both salons and clients.




Joico LUMI10 Permanent Crème Hair Color – 10-Minute Professional Grey Coverage
Joico LumiShine LUMI10 Permanent Crème Color is a professional, fast-acting permanent hair colour designed to deliver 100% grey coverage, true-to-level tone, and twice the shine—all in just 10 minutes. This lightning-fast colour system is crafted for salons, stylists, and colourists who need reliable, high-quality results with drastically reduced processing time. Formulated with highly concentrated dyes and powered by Joico’s advanced shine-enhancing technology, LUMI10 offers beautiful, balanced, natural-looking results across its blonde and brunette Natural Series, ensuring consistent performance with every application.
LUMI10 is engineered to significantly boost speed without compromising on colour quality, coverage, or hair condition. With its professional-strength formulation, it provides:
Achieves full, even development in only 10 minutes, cutting service time in half compared to traditional permanent colours—ideal for busy schedules and express services.
Deeply saturated oxidative dyes penetrate quickly to provide complete coverage of resistant grey hair, ensuring a natural, blended, and long-lasting result.
When paired with Joico K-PAK Color Therapy Shampoo and Conditioner, the system visibly reduces breakage and leaves hair feeling stronger, smoother, and more nourished.
Infuses the hair with shine, softness, and improved manageability—especially noticeable on dry or damaged hair.
The permanent crème formula ensures multi-week vibrancy, tonal stability, and durable shine.
LumiShine LUMI10 stands out as the first professional permanent colour to combine 10-minute processing with full grey coverage and high shine results, making it a revolutionary solution for both salons and clients.